Social Strategist · Writer · Founder
And I write about it — on Medium, Substack, X, wherever.
Jamshedpur-based. Chronically online.
Founder of Bluebee Digital. I help brands grow on Instagram and YouTube using systems I'm probably too obsessed with. But also — I just can't stop figuring out why things stick.
Medium — Where I write
I write about the psychology, strategy, and occasional pettiness behind brands you can't ignore. Luxury scarcity scams, fast-fashion panic buying, dopamine loops, brand wars — the stuff marketing textbooks skip because it's too honest.
Read all articles →Brand Analysis · Jamshedpur Represent
How Tata Salt Made NaCl Patriotic — The Marketing Genius of "Desh Ka Namak"
It's salt. Same molecules everywhere. And yet millions felt patriotic buying it. This one's personal — Tata is literally my city.
↗Luxury & Psychology
Why Luxury Brands Burn Unsold Products — And You Still Want to Buy Them
Burberry burned £28M of stock. Hermès destroys bags. It's not waste — it's the most calculated scarcity scam ever run.
↗Brand Wars
How Burger King Bullied McDonald's Into Becoming Its Best Marketing Strategy
Picking a fight with the biggest brand in the world — on purpose. How trolling became a $100M marketing playbook.
↗Retail Strategy
The Zara Model: How Making You Wait Creates Artificial Panic Buying
Zara spends almost nothing on ads. Instead it manufactures urgency through scarcity. This is how.
↗Neuroscience & Branding
Why McDonald's Golden Arches Trigger More Dopamine Than Your Ex's Text
Colour, shape, smell, sound — brands have been hacking your nervous system for decades. Here's the science.
↗About me
Hey — you're here. Which means you either Googled me, someone sent you this link, or you clicked something by accident. All three are valid ways to arrive.
"I don't just consume content — I reverse-engineer it. Then I write about it. Then I wonder why I do this to myself. Repeat."
What I do
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